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Data analytics involves examining large amounts of information and drawing meaningful
conclusions from what you see. Examining various sorts of data can be very helpful for
companies that want to discover items such as sales trends, customer satisfaction, ways to be more efficient and myriad other things that concern small businesses around the world. Here, LPF Hunters Digital Marketing Services presents a few ways to use data analytics in your business.
To Decide How To Market to Customers
Data is a huge factor in creating useful marketing campaigns because it allows the company to become more familiar with its customers. When you build your marketing plans, Upland
Software notes to be sure to include data analysis in your processes.
Many forms of online advertising allow businesses to track how users find their website, where users go once they are on the website and whether or not users ultimately make a purchase and become existing customers rather than potential ones. In addition, you can use customer surveys and similar methods to gauge the demographics of your audience, whether by seeking their age, gender, location, income and other factors that can affect purchasing habits.
However, having all the marketing information in the world will not make a difference unless you look into the data further. For example, if you know that most of your customers and potential customers come from a certain age group, you can focus on marketing on social media platforms where that demographic group is most likely to be active. A solid marketing plan should include things such as how much you will spend on a campaign, who to direct your advertisements to and what qualifies as good goals and a successful campaign.
To Assess Risk
Ernst & Young explains that data analytics can help companies with risk assessment in
management in a number of ways:
● By showing how likely it is for a certain event, such as a security breach, to occur.
● By displaying weaknesses in a company's current computer network.
● By examining what and how much might be damaged by particular economic or other
events.
While risk assessment is an investment, there are many ways in which being aware of risks to
your company benefits you in the long run. In fact, when it comes to risk assessment, data
analysis using intelligent automation is a key to success in optimizing processes. Intelligent
automation results in automating front- or back-office business processes as it helps to
orchestrate work across teams.
To Build a Better Website
Looking at website clicks is important for marketing, and it can also help your company build a better website for customers. If you have someone else in charge of updating your website, make sure they have everything they need to get started. One way to do this is by using a file converter that converts PDF files into JPG files. There are many online resources that make this possible to do, and having one on hand will make it much easier for you to communicate with your designer.
Prior to hiring a website designer, take a look at some other web pages that they have designed to ensure that you work with someone you trust, like the marketing and design professionals at LPF Hunters Digital Marketing Services. When you sit down with a potential designer, make data a part of your plan. There are several ways that you can use data to create a better website:
● To learn what customers look for the most, so you know what to put front and center on
a web page.
● To enable people to better search for things within your website.
● To implement pop-up messages that appear when people leave the website with items
in their cart if you find that there is a high rate of cart abandonment among your
customers.
By implementing changes to your website, you can help ensure a better customer experience.
Use Data to Grow
Data should be an integral part of your business processes because it can help you learn what is working, what needs to be addressed, and how new changes have affected previous
numbers. Your marketing is one large area where data analytics can be helpful, so integrate
these practices into your marketing strategy, including your website’s design. Great businesses get there by looking critically at what they’re doing and making changes. Let your data guide you in the right directions so your business can thrive.
By Tina Martin
Tina Martin first entered the working world with a career in business administration, but the endless cycle of making someone else money and not reaping any rewards grew tiresome. She then switched careers and became a personal fitness instructor. She is working on her first book, Ideaspired: Put Your Ideas, Your Inspiration, and Yourself First to Make Your Dreams Come True. She also started ideaspired.com as a side project to reach as many people as possible and encourage them to put their dreams first.