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  • Tina Martin

Website Strategies To Survive Uncertain Economic Times


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Amid the economic uncertainty of 2023, many business owners are scrounging for ways to increase their sales and boost customer satisfaction. One tried-and-true strategy for accomplishing this is to ensure you have a business website that sets your brand apart from the crowd. By making a few simple enhancements, you can give your customers a positive experience so that they keep coming back for more. Today, LPF Hunters explores some strategies to get you started!


Get Rid of Broken Links


Keeping an eye out for broken links on your business website is key to maintaining its integrity and usability. Various factors can cause broken links, including outdated content, misspellings, incorrect hyperlinks, and more. It’s essential to identify all the broken links on your website so you can fix them properly and create a better overall user experience for your site visitors. Moreover, you should always double-check any updates or changes you make to the site to confirm that all the links are working correctly before publishing them. Click here to learn more about the process!


Increase Customer Engagement


If you want to keep visitors on your site longer and encourage them to return in the future, focus on posting engaging content. This can include posts, videos, podcasts, infographics — anything that provides value and helps answer questions that potential customers might have about your product or service.


You should also consider adding interactive elements like quizzes or polls that can help engage visitors in an entertaining way while still giving them valuable information about your offering.


Another helpful strategy is to use free online tools for your promotional materials, including

PDFs. If you’re putting out a newsletter or a gift guide, don’t just make it downloadable through your website. You can also send it out via email, or better yet, share it with relevant social media interest groups. If you parse your PDF for different audiences, you can use this free tool to help you split a PDF in seconds.


Optimize for Mobile Devices


Mobile devices now account for nearly 60% of all web traffic, so it’s crucial that your site is

optimized for smartphones and tablets. That means your web pages should look great on both desktop and mobile devices.


Consider how easy it is to navigate the site on different devices, as well as how quickly the

pages load. If your site isn’t fast enough or doesn’t look appealing on a phone, potential

customers might leave without ever engaging with your product or service.


Make It Easy To Use


Your website should be easy to use and intuitively laid out so customers can find what they

need quickly and easily. Make sure your navigation menus are clearly labeled and prominently displayed at the top of each page. You also need to have clear calls-to-action (CTAs) throughout the site. This will ensure customers know precisely what actions they need to take to complete their purchase or sign up for a service. If customers feel confused or overwhelmed when visiting your site, they probably won’t stick around long enough to become paying customers!


Boost Page Speed


Optimizing your business website’s speed is essential for improving customer satisfaction,

sales, and growth. A slow-loading website will quickly put visitors off and cause them to

abandon the page before they even have a chance to see what you offer.


Investing in performance improvements like optimizing server infrastructure, utilizing caching

techniques, compressing large files, and using a content delivery network can make a

significant difference in speeding up your site. Take action now to improve your site speed, keep customers engaged, and create better visibility in search engine rankings. You’ll ultimately get in more leads and conversions!


Summary


The key takeaway here is that there are many ways business owners can make small changes

to their websites to encourage growth, sales, and customer satisfaction — even in the most

uncertain economic times. Optimizing your site for mobile devices, improving navigation, and engaging your customers through interesting content will put you on the path to providing visitors with an uncompromising user experience. And your profits will reward you!


If your small business needs to up its marketing game, LPF Hunters can help! Call

323.528.6934.


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